Packaging Design, Labels, Illustrated Key Visuals | freelancer Jakub Sudra

Simple kombucha brand identity and packaging

I value minimalism a lot, but rarely, working with clients, I get to use it to such extent, as with the Simple brand. In this case, it's also in line with the company philosophy, which promotes simple living.

So, the labels are simple, printed just in white and another color on transparent foil. The front features just the name, volume and flavours: presented in text and simple pictures, which I encouraged a brand employee to create, after seeing a sketch of hers in the design brief. The used fonts are, again, simple, pleasant, rounded and devoid of any unnecessary elements.

I have also created the simple website and webstore simplekombucha.pl (featuring our handmade drawings), leaflets and other brand elements.

Słoiki konfitur z etykietami z odręcznymi ilustracjami owoców truskawki i mirabelki

Słoiki konfitur z etykietami z odręcznymi ilustracjami owoców truskawki i mirabelki

Jam and juice illustrated labels

The packaging was supposed to communicate natural ingredients and local manufacturing. The client prefered stylized, simplified illustration rather than realism, which resulted in a much pleasing and uncommon type of retro aesthetic.

The illustrations, which I painted, have a cheerful lightness to themselves – they were a pleasure to create. The background is a white wooden cottage wall, and all the texts are in handwritten style fonts, which amplifies the natural feel.

ilustracja grafika rysunek owoców jabłka na etykietę opakowania naturalnego soku

ilustracja grafika rysunek owoców czarnej porzeczki na etykietę opakowania naturalnej konfitury

ilustracja grafika rysunek owoców maliny na etykietę opakowania naturalnej konfitury

ilustracja grafika rysunek owoców truskawki na etykietę opakowania naturalnej konfitury

ilustracja grafika rysunek owoców mirabelki na etykietę opakowania naturalnej konfitury

ilustracja grafika rysunek owoców wiśni na etykietę opakowania naturalnej konfitury

malowana ilustracja z warzywami ze składu pikantnego guacamole z chili na etykietę opakowania pasty warzywnej

Sugar-free dessert spreads packaging

Usually, I craft illustrations myself, but I decided photography fit the trendy and modern look of these fitness-branch oriented spreads better.

A harmonious limited color scheme and refined typography contribute to a stylish design, while minimalism and dynamic angled stripes address the fitness industry image. The different flavours are easily recognizable thanks to different colours, clear photos and highly readable texts.

malowana ilustracja z warzywami ze składu pikantnego guacamole z chili na etykietę opakowania pasty warzywnej

projekt etykiety na opakowanie pasty warzywnej, guacamole z awokado, łagodnego, ostrego i śródziemnomorskiego, z malowaną ilustracją z warzywami, składnikami

projekt etykiety na opakowanie pasty warzywnej z czerwonej fasoli, z malowaną ilustracją z warzywami, składnikami

projekt etykiety na opakowanie pasty warzywnej, wegetariańskiego kawioru z bakłażana z malowaną ilustracją z warzywami, składnikami

bottle with transparent label design for coconut and pineapple smoothie juice, with handpainted fruit and country illustrations

bottle with transparent label design for mango and banana smoothie juice, with handpainted fruit and country illustrations

bottle with transparent label design for strawberry smoothie juice, with handpainted fruit and country illustrations

bottle with transparent label design for strawberry smoothie juice, with handpainted fruit and country illustrations

Juice and smoothie label design with fruit and country illustration

This packaging design had to be suitable for printing on transparent foil labels. The design had to fit the underlying various juice colors.

For clear flavors distinction, I have painted very iconic and bold fruit illustrations. They are placed on a memorable drop shape, which represents the HPP technology used in this product. The bottle is encircled by a tranquil rural illustration, symbolizing the natural fresh ingredients. The barcode is illustrated in a similar way.

original illustrated barcode turned into a country house and fields view for smoothie juice packaging label design

painted key visual illustration of a coconut fruit for a smoothie juice label design

painted key visual illustration of mango and blueberry fruits for a smoothie juice label design

painted key visual illustration of a strawberry fruit for a smoothie juice label design

painted key visual illustration of an orange fruit for a smoothie juice label design

painted key visual illustration of a raspberry fruit for a smoothie juice label design

key visual illustration drawing of peaceful country fields for a smoothie juice label design

label design for packaging of vegetarian eggpplant caviar paste featuring a hand-painted realistic illustration of the ingredients

label designs for packaging of vegetarian natural, mild, spicy and mediterranean avocado guacamole featuring a hand-painted realistic illustration of the ingredients

label design for packaging of vegetarian red bean dip paste featuring a hand-painted realistic illustration of the ingredients

New vegetable pastes label design

I have designed the packaging of these vegan pastes, hand-painting illustrations of their ingredients in bowls that utilise the packagings' round shapes. The bowls have distinct colors fitting the ingredients.

Each bowl showcases the typographically refined product name and the producer's logo design (also done by me). The whole design emphasizes traditional recipes and natural, fresh ingredients.

hand-painted realistic illustration of the ingredients of vegetarian avocado guacamole for the label design

white elegant minimalistic jar label design for rapeseed honey packaging with a hand-drawn illustration

black elegant minimalistic jar label design for honeydew honey packaging with a hand-drawn illustration

orange elegant minimalistic jar label design for blended honey packaging with a hand-drawn illustration

Austrian apiary Honey label design

For this apiary I have designed a modern and elegant visual brand identity. After designing the logo and stationery I have designed labels for packaging of 3 types of honey: rapeseed, forest (honeydew) and a blend of both.

Each kind of honey has a different color, ranging from almost white to very dark. I used the three brand colors – white, orange and black – to complement them. Detailed hand-drawn illustrations highlight the products' naturality. They are contrasted with bold product name lettering. Thanks to it and the colors it's hard to miss this minimalistic honey packaging on the shelves.

simple label design for muesli granola bar packaging with a silhouette illustration of cranberry and apple fruits on a bold vibrant red colored background

simple label design for muesli granola bar packaging with a silhouette illustration of apricot fruits and sunflower seeds on a bold vibrant orange colored background

simple label design for muesli granola bar packaging with a silhouette illustration of pomegrenate and chokeberry fruits and sunflower seeds on a bold vibrant purple colored background

Muesli bar with fruit label designs

With limited space for a key visual, I have decided on basing the label on bold and vibrant colors of the fruits – whose white silhouettes serve as a backdrop for the products' names. Additional decoration is provided by grain shapes and by leaves in the Marcus Fresh green brand color. The ingredients' organic origin is expressed by using hand-drawn font styles.

retro label design for vegan cookies packaging with a hand-painted coconut illustration

retro label design for vegan cookies packaging with a hand-painted sesame illustration

retro label design for vegan cookies packaging with a hand-painted cranberry illustration

Vegan cookies logo and packaging design

The logo and packaging design (both done by me) was to remind of tradition and nature, be bright and idyllic.

At the center there is a cut-out in the shape of the cookies, surrounded by hand-painted retro-style illustrations depicting the flavors. The lettering is also retro or hand-lettered, while the background is filled with a texture of a bright natural canvas. I have also designed an original illustrated barcode so that the whole packaging is stylish and attractive.

original illustrated barcode turned into a country fence with a rooster on top for vegan cookies packaging design

minimalistic black label design for hummus paste packaging with simple geometric chickpea illustration for a cafe-bakery

minimalistic black label design for savoury hummus paste packaging with simple geometric chickpea and dried tomatoes illustration for a cafe-bakery

minimalistic black label design for sweet hummus paste packaging with simple geometric chickpea and fig illustration for a cafe-bakery

minimalistic black label design for spicy hummus paste packaging with simple geometric chickpea, curry and sumac illustration for a cafe-bakery

Hummus label designs

For a bakery chain, I have designed packaging for 4 hummus flavors. The design had to be original and fit the style of a modern, hip cafe-bakery.

I have decorated the labels with a pattern introducing the primary ingredients in a minimalistic aesthetic with simple images of round chickpeas and the main flavor component: dried tomatoes, figs or curry with sumac, set in a distinct color on a blackboard background, typical of cafe menus.

To emphasize the handmade aspect of the product I picked simple hand-crafted font styles. The same care went into designing the round back panel.

natural craft paper label design for superfood packaging with black hand-drawn goji berries plant illustration

natural craft paper label design for superfood packaging with black hand-drawn green coffee plant illustration

natural craft paper label design for superfood packaging with black hand-drawn bitter apricot kernels plant illustration

natural craft paper label design for superfood packaging with black hand-drawn vital fiber plant illustration

Superfoods brand logo and packaging design

I have started work with the PureRein brand by designing its logo. The founder impressed with our work, commissioned us with designing the whole packaging line – over 20 products in total.

I decided on using hand-drawn illustrations, which was time-consuming, but worth the work and pleasant. The key visual consists of a bowl (encompassing a window with the product's view), above which the plant is pictured. Below I present some of the illustrations.

The label design is printed onto kraft paper. The logo design is placed at the top of the label, cut out in a black square. The purpose is for the logo to really stand out as the main element of the packaging so that the shoppers acknowledge the new brand.

The natural look is complimented by hand-made icons and brush-style lettering.

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hand-drawn illustration of goji berries plant for packaging label design

hand-drawn illustration of apricot plant for packaging label design

hand-drawn illustration of grape, melon and pear fruits for packaging label design

hand-drawn illustration of green coffee plant for packaging label design

hand-drawn illustration of birch tree for packaging label design

hand-drawn illustration of coconut plant for packaging label design

natural elegant organic juice label design bottle packaging with chokeberry fruit illustration and refined typography

Chokeberry products label designs

The packaging design emphasizes the natural (100% certified organic) ingredients of the chokeberry juice, freeze-dried fruits and concentrate. The design utilizes a handmade paper underprint with a subtle chokeberry fruit drawing and elegant sophisticated typography with inline and shadow effects.

natural elegant orgranic freeze-dried fruit label design with chokeberry illustration and refined typography

clean minimalistic sanitizer gel bottle label design packaging with simple vector hands illustration

Hand sanitizer gel label design

The key visual for this practical everyday use product has a poster-like visual style.

A minimalistic image of dirty and clean hands communicates to the client what is the product's purpose and effect of use. The typography is also simple and clear.

The design was carried out lightning fast, to address the need for this product, as a countermeasure for contracting the COVID-19 virus.

Gasoline generator label design

A simple, utilitarian label design that emphasizes the brand name and device model. The growing circles of the key visual symbolize both energy and fuel. The font used is bold and masculine.

clean minimalistic gasoline generator label design packaging