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Icons for the 'Gardener' online store
Several sets of icons were part of a full rebranding that we designed for the Gardener store (stationary and online), which has been operating since 1993. The thoroughly refreshed brand image became both professional and friendly.
Our logo design was the basis for the look of other graphics. In the colorful icons we managed to neatly apply all its colors. We developed linear pictograms for product categories. We found the right symbols to represent all categories, despite the diverse assortment inside each one.
Product category icons for online store website
The owner of the Flavour Design store needed a modern look for a consistent set of icons for the product categories of phone accessories. We proposed a very clear linear style with a single thickness of outline (known as monoline). We managed to find the golden mean between minimalism and details that allow us to clearly present the categories.
car holders
bicycle holders
rings
headphones
selfie stick
styluses
power banks
stands
network chargers
car chargers
inductive chargers
usb-c cables
lightning cables
aux cables
waterproof cases
magsafe
Instruction pictograms for Bravomoda brand shoes
One of the most popular types of pictograms is those appearing in instructions. They must be legible and understandable. Often, as in this example, they are quite realistic, created from photos. Soft colors and aesthetic linear drawing, used in this case, fit the brand of elegant shoes.
Features and benefits icons for packaging
A common component of packaging design are icons that visibly communicate important information to the customer. In these examples, these are (in addition to Novitum and Pazio) brands for which we designed the brand comprehensively - the logo along with packaging and other elements.
In each case, we design the icons individually to match the logo and packaging design. For PureRein, they are hand-drawn and filled; for Novitum, elegant linear; for Marcus Fresh, simple, geometric; for Kokoons, subtle and elegant; for Simple Kombucha, simply drawn and positive; and for Vitalness, hand-drawn, "rustic." A simple series of icons for Pazio's horticultural substrates (below) on the packaging are white, with cut-out shapes revealing a view of the earth in the background.
ready to use
product
for horticultural substrates
for vegetables and ornamental plants
improves soil properties
enriches the root system
contains compound fertilizer
promotes plant growth
for growing plants with acidic pH
Fragrance symbols for DeoFerment
Sometimes icons are meant to show something unusual. We showed the nasty subject of unpleasant odors in a stylized and playful way, while the white circles symbolize taming the problems presented.
IT specialist
actuary
finance
marketing
customer support
Website icons for Aviva
When designing icons for Aviva's career theme, we quickly determined that it was most accurate to focus them on the human figure. We drew a likable, universal employee character with a soft line. We gave them appropriately selected props constructed with more regular forms.
recruitment
positions
benefits
recruitment process
about us
development
text editing and proofreading
layout design
illustrations, infographics and visualizations
composition of text and graphics
photography and photoretouch
desktop publishing (DTP)
Icons for promoting graphic design services
We created these icons for our own promotion. We developed them in a fashionable linear style. We chose the color gray with accents in our brand orange. The design of all is based on the same basic "card" module (horizontally rotated in the case of the camera).
Hand-drawn symbols on social issues
The drawings above were created for a draft report on CSR, or so-called "corporate social responsibility." It's about taking care of employees, nature, natural resources, etc. - generally about the "human image" of the company.
To represent this in a graphic setting, we created friendly hand-drawings in the brand's colors. In addition, we enlivened them with an offset fill. The achieved effect then appealed to representatives of the city of Katowice, who were looking for iconographic representations of categories of initiatives and investments important to residents (below).
safety and health protection
culture and integration of residents
education and sports
road and bicycle infrastructure
environmental and animal protection
urban greenery and small architecture
tasks addressed to seniors
tasks addressed to children
Pictograms for wayfinding
Wayfinding, or wayfinding, systems are one of the most common uses for pictograms. They need to be exceptionally clear to have good visibility amidst surroundings such as an advertising-laden shopping mall or crowded university hallways. They should also be consistent with each other, so that the viewer can be sure that they lead him to places belonging to the same space. We design them to be legible, but also visualy interesting - aligned with the visual identity of the place.
Pictograms for the website of construction machinery rental services
For Tommar, we created a set of 10 two-color machine pictograms for use on the website. They depict different types of machinery in a unified and clearer way than photos full of details.
The challenge was to set the different sizes of machines on a fixed square format, but with clever planning we managed to achieve a harmonious as well as clear effect.
Pictograms for the report and catalog of investments of BBI development company
The design we developed for the entire report of BBI was to be elegant, light and clear. It was important to visualize data in an accessible way, regarding the company's performance and describing the buildings in its portfolio.
To meet these goals, we designed a consistent and clear set of linear icons, bringing the pages to life with the orange color from the brand identity.
Icons for the online store of ArchBook bookstore
Such an original design of small icons in pixel art style matched the logo combining the symbols of the book and the modernist building block. It was a challenge because of the chosen aesthetics, but the constraints of the design managed to harmonize with readability and a cool look.
Badges for gamification at REDS
REDS is an acronym for Railroad Eco Drive System, a company for which we designed the logo, business cards, and now badge icons. The REDS system monitors train driving performance. Drivers receive badges for certain achievements and events, visible in a virtual panel.
We have made an effort to make all badges look clear and positive. We drew them on a grid, with clear outlines and based on light ideas.
Benefit icons for Tikkurila premium paints
Three refined proposals for a line of icons for Tikkurila's Optiva paint packaging. The product belongs to the premium segment, so the icons had to be sophisticated and modern.
In addition to achieving an attractive form, the challenge was to illustrate the abstract names of product features in concise graphic form. The solutions found are presented in a futuristic spatial glass-light aesthetic.
A unique concept was to place the feature names on colored sashes (above), which create medals out of the icons to emphasize superior quality.