FASHION HOUSE Group – developer and operator of fashion outlets (UK)

A rebranding – the new logo was developed from a bold and surprising, albeit logical evolution of the old logomark.

The abstract form of rising geometric solids invokes associations with both developer and operator activity of the Group. It references spatial dimension, development and growth. The colorful and multipart construction of the mark reflects the wide spectrum and multiple directions of FH Group’s activity.

Graphic motifs derived from the mark’s structure form spectacular configurations to be used in layouts of publications and advertisements, while the color palette allows building navigation with the use of the color code.

designed for headmade studio

old logo

shopping bags

retail space

Terra Brasilis – Brazilian culture foundation

The logomark uses in an authorial way the most Brazilian associations.

The likeness of a parrot has been merged with contours of Brazil and the colors of its flag. The pleasing graphic consists of overlaid soft shapes. The typeface used, mimicking the style of amateur shop signs, surprisingly close resembles the writing of the famous mosaic from Rio De Janeiro.

colors of flag

shape of Brasil

Brasilian parrots

Mikavi – electronics brand

The Mikavi logo was meant to be simple and professional. Apple brand design was described as a reference

Following a suggestion from the client, we proposed an image resembling a bird silhouette. Additionally we shaped it like a letter "M". It's minimal and modern, constructed precisely making use of the circumcircle of an equilateral triangle. It also brings to mind a drone and a prism.

This logo was chosen by DesignRush as one of The Best Letter Logo Designs.

drone

bird of prey

prism

Flormoss – Interior Decor with Moss and Greenery

At first, the client wanted a realistic representation of the plants they used in their services. However, after trying that approach, they were convinced to embrace our preferred more simplistic and symbolic approach better.

The Flormoss logo is straightforward - it's the initial letter "F" made of leaves or moss clusters. Since the company often decorates vertical walls, we incorporated a vertical element in the letter "F" to represent that. The horizontal shapes show the 3D nature of the flora growing from the wall.

The logo color is, unsurprisingly, green. We selected an elegant, rather dark shade of green, along with two alternative tones - a very dark one and a vibrant light one. These variations serve different purposes, making the branding more versatile. The elegance is further emphasized by the classic shapes of the letters.

kształt liści

moss

plant wall art

Galeria Jurajska – shopping center

A popular shopping center needed a new visual identity, starting with the logo and ranging to a complete wayfinding system. The design brief described the desired feel to be "like a signet ring", an established, exclusive brand.

We wanted to maintain a connection with the old logo design. I removed all that was superfluous – four squares remained. I added a fifth with the monogram centrally on top of them. With white letters against a black background it sports an appearance of a top fashion brand label. The customized lettering resembles famous brands like Gucci or Coco Chanel.

designed for PRS agency

old logo

luxury fashion

signet ring

Artemes – Oriental Spa (Milan, Italy)

This spa stands out with Chinese moxa therapy, where Artemisia herb is burned. The goal was to emphasize the oriental and luxurious nature of the services.

The chosen design features a simple shape, that is a blend of the early Chinese fire symbol and the traditional form of Asian roofs. It allows for creating elegant patterns that blend Art Deco and oriental aesthetics.

pagoda roofs

Chinese fire symbol

art deco / oriental

Gardener – Garden Supplies Store

We crafted a complete visual identity for this online and brick-and-mortar store which has been around for over 30 years. We gave a stylish update to the existing Gardener character from the previous logo. To make the logo as versatile as possible, we created over 50 versions with different layouts, colors, and texts (across 3 color palettes: CMYK, RGB, and PANTONE)!

The round emblem in stained glass style showcases the gardener in his distinctive hat and red-green outfit, holding a rake that also resembles rays of sunlight or a branching tree. The bold outlines ensure clarity and serve as the foundation for various branding elements like product category icons or marketing illustrations.

old logo mascot

garden plan

rakes

DMalip – Digital Marketing

The logo draws inspiration from cosmic symbolism, conveying limitless possibilities and a connection to spirituality, a key emphasis for the client. It incorporates elements of the sun and moon, representing emerging light and signifying visibility in marketing, new ideas, and positive energy. The separate semicircular burst references the letter 'D.' The overall graphic forms a globe shape, indicating a global reach, while the central element resembles the helmet of an astronaut ready to explore new territories.

For a clean and modern look, we paired the simple emblem with a stylish font featuring geometric and bold letter shapes. The visual suggestion of space and gold adds depth and sophistication.

astronaut

cosmic energy

global reach

uxtivity – Digital Agency

We teamed up with this agency to create a logo for their client, and they liked it so much that they invited us to work on their own rebranding. The goal was to craft a modern and professional logo without an additional graphic symbol. This involved creating custom lettering. We used the Bilbao Medium font as a base but tweaked the shapes of all the letters except 't' and 'y,' carefully adjusting the spacing between each pair of letters. The result is a simpler, sans-serif, and dot-free text with a more dynamic feel and increased symmetry.

We also designed an avatar that uses part of the logo as a logo emblem, transforming the 'x' into an arrow.

previous logo

dynamism

digital

Tres Magos – furniture for children

Tres Magos is Spanish for the Three Wise Men / Kings / Magi. The name, referencing the distinguished foreigners who visited Jesus after his birth, bearing gifts, was meant to represent a producer of smart furniture for children, designed according to the Montessori education method.

The logomark portrays both the Magi – as three colored silhouettes or wizard hats, as well as Kings – in the form of a crown, which symbolises also the highest quality of products. The pleasant colors, rounded corners and use of basic shapes signals the children's theme.

crown

Three Kings/Mages

mage's hat

The Shape Manufacture – ceramics atelier

The logo design for the ceramics atelier had to be a simple and one-color symbol, allowing it to be embossed in clay. The owner wished also for it to have a friendly and carefree spirit.

Her answer to an aptly posed question lead us to the motif of a smiling sheep, characteristic of her work. I showed the sheep en face, instead of a profile, as she appears usually, and I gave her hooves gestures of creative activity. It accounted for a highly inviting, distinctive and memorable mascot logo in the form of a seal.

clay

sheep motif

pottery wheel

Imkerei Wojciechowski – apiary (Austria)

This contemporary geometric linear logo reinterprets in a fresh way symbols common in the apiculture trade.

The image of a bee emerges out of intersecting hexagons of a honeycomb. It creates a layout, whose aesthetic strength lies in the logic of construction. The logomark is complemented by the brand name written using an original angular typeface.

honeycomb

bee

precise geometry

PureRein – healthy food

PureRein is a producer and distributor of healthy food. Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark.

The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like.

Working with the PureRein brand consisted also of designing an extensive series of packaging with hand-drawn illustrations of plants associated with the products.

food

flower

nature

Angel Pharmaceuticals – Manufacturer of Supplements for Athletes

The project brief suggested using a literal depiction of an angel in the logo. To maintain a professional look, we opted for a more symbolic representation. The emblem features the initial 'A,' forming a sharp symbol resembling simplified wings surrounded by a halo. The slight tilt in the logo adds a sense of flight and dynamism. The sharpness of the shape conveys pharmaceutical precision, while the typography is modern and professional.

anioł

angel's halo

precision

HERBORG – Premium Outdoor Smokehouses

This logo project was commissioned as the foundation for the company's rebranding, without referencing the previous image. The client's brief was simple but included key style preferences: sturdiness, premium quality, simplicity, classicism, and timelessness. The preferred colors were black, white, and brass.

Even with these consice guidelines, we quickly found a fitting solution. The minimalistic logo emblem resembles the initial 'H,' consisting of a simplified fire pit symbol with flames arranged in the shape of a crown, symbolizing the highest quality.

fire

crown

letter H

Safe Landing – Inspections and Audits of Maritime Heliports

The theme of helipads presents an interesting challenge with a relatively narrow range of associations. We creatively utilized several of the most obvious ones.

The helipad is represented as a green octagon with a prominent white 'H' in the center, surrounded by a yellow circle. We blended these features with the initial 'S.' The overall logo shape is simplified to a green hexagonal shield, emphasizing safety. The angular and technical appearance of the letter 'S' outlines the shape of an octagon. Its symmetrical, 'rotational' appearance reflects the view of a helicopter rotor in motion from the top. The straightforward design, featuring a cross in the middle, references the style of technical warning signs, fitting the theme of audits and inspections. The sturdy, stable letter shapes underscore a sense of trustworthiness.

helipad

letter S

helicopter rotor

Rope Access Team – Rope Access Services

Rope access is a specialized technique for working at heights, and RAT provides services for industries such as wind turbines and the oil and gas sector (including offshore drilling platforms). The previous company logo featured a black mountain on a yellow square. The client liked the mountain symbolism, and the colors and enclosed shape were seen as resembling warning signs, highlighting the need for strict safety standards. For the new logo, a more professional and industrial-maritime feel was desired.

Our solution strongly emphasizes the 'warning sign' concept, using the sharp shape of a diamond. We portrayed the mountain in a simplified arrow form, with its reflection below distorted to create an image of reflection in maritime waves.

offshore platform

warning sign

working at heights

Vitalness – Healthy Sweets Manufacturer

The logo's design aimed to evoke a sense of tradition and nature, with a light and rustic feel. The chosen solution is a casually handwritten script surrounded by natural motifs, suggesting a view of a meadow. The colors are reminiscent of sunshine and the warmth of homemade baked goods.

nature, meadow

butterfly

healthy lifestyle

Mirarosa – Manufacturer of Plant Extracts and Ferments

The previous Mirarosa brand logo consisted of very heavy, oversized letters and a literal drawing of a rose in a basic red color. It needed not only a modern facelift but also a change in its overall character. The new design features smaller letters in an elegant font, conveying a more feminine and fashionable vibe. The rose now takes on a more abstract and intriguing form, while still maintaining recognition, especially as part of the word 'rosa'. The bold red color has been replaced with a softer shade closer to pink.

previous logo

rose

scientific methods

ERGONINES – data centre

This minimalistic logo is full of adequate connotations. It references the appearance of a server rack and the number 9, associated with uptime statistics. The three white stripes can be read as the initial "E". The logomark hints also at the striped IBM wordmark, iconic for the technology industry, and a charge indicator. The simplicity relates to old mobile phone interfaces, as the provided insight pointed out that tech-savvy clients tend to use obsolete phones, valuing their reliability.

designed for headmade studio

server rack

battery indicator

IT industry

CST – training company

The symbolism of a chess knight is central to CST's strategy. It exemplifies dynamism and initiative.

Basing on these qualities and the target group (in part the automotive branch) I have referred in the lettering and composition to the aesthetics of sport cars emblems.

Throughout many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.

old logo

chess knight & field

sportscar emblems

Consumers Forum for Air Passenger Rights in Europe / Friendly Flying

Logo for this association portrays in a simple form an airplane in negative space inside a cloud. The cloud symbolizes potential problems, but here it is tamed and friendly.

The Consumers Forum for Air Passenger Rights in Europe aid passengers in dealing with all obstacles and unpleasantries that they may face while taking a flight.

dark clouds

plane flight

flower

Prophylaxis in Reproductive Health – medical symposium

Use of the standard motif of parents awaiting the birth of their child was a requirement. It bore a challenge: how to avoid a clichéd and overly illustrative logomark. A synthesized image in the form of two circles and a single fluid brush stroke seems to achieve that ambition.

pregnant couple

support

medical cross

Kokoons – an unique fashion brand

The concept of a "Kokoon" relies on wearing something profoundly comfortable and cozy, while also highly stylish. These handmade from local fabrics and available in limited editions clothes needed a simple and clever logotype.

I resolved to design the letters myself, including a conjoined double "O" ligature, whose form represents the "cuddling" nature that is the brand's core idea. It also helps the logotype to achieve a balanced composition.

cocoon

cozy

comfy

The Country Development Foundation

The Country Development Foundation marking the 30th anniversary of their founding aimed to refresh their image while retaining continuity with the organization's tradition.

Respecting the heritage and familiarity of the old logo we created the new logomark. It is much more readable and represents the NGO's area of activity better. In place of two cottages, dynamically arising more stately buildings appeared. We got rid of unnecessary details, enlivened the color a bit and matched more appealing typography.

old logo

development

crop fields

DOT – data safety consulting

The DOT company has a short and concise name. The logo was supposed to share these qualities. The preferred solution was to incorporate a graphic into the name.

I have "sealed" the letters with a strong lock symbol. An extension of this brand image is a pattern, where the lock secures data – the name of the company founder, written in binary.

lock pad

binary code

dot

Advecto – business partnership

This Polish-Brazilian company introduces businesses from Europe and South America with each other. Despite the international scope of services, the design brief advised avoiding imagery of a globe, as overused.

The chosen solution has convinced the client, thanks to a strong concept, to break this presumption. The image of Earth has been reduced to a circle with two slices of continents, on which Advecto operates. Their shapes, directed at each other display the mutual rapprochement of the markets, as Advecto's services result.

Round and strong lettering was chosen, matching the logo and evoking trustworthiness.

introducing business

trade

worldwide

Converso – online marketing

The name Converso came from the word conversion. In this case: of negative ad results into positive and potential clients into actual clients.

"V" was made into an arrow, starting with a negative red color, bouncing back up into a positive green. The blue part of the symbol resembles at the same time a graph with statistics from eg. AdWords services.

stop/start

AdWords

statistics

Fizjokultura – physiotherapist

This physiotherapist's offer is aimed both at people with medical problems as well as healthy people, who want to improve their fitness.

Because of that, we have created a logo symbolising health and strength. The red part represents pain, which turns into soothing blue. The figure, which is holding up the wordmark with ease, got a modern, 3d look (in low-poly style).

pain

relief

strength

Academic Swimming Championship

An exceptionally hasty job (2 days!). The assigned concept was to fuse a swimmer and a shark. It sounded extremely risky from a design point of view, but after some trial, I have managed to come up with a slick and classic looking solution.

A minimal number of colors was to be used. I certainly have achieved that, using just the Academic Sports Union's default green. The angular oval shape dynamises the composition and neatly encloses the water and air spaces.

shark

water surface

swimmer

KIK – Catholic Intelligentsia Club

The previous Catholic Intelligentsia Club logo needed to change. The Club's members were accustomed to it, but the typography was making it hard for other people to decipher the name.

I became a finalist in a closed contest (ultimately unresolved). My logo form keeps the distinct symbol of a cross in the letter "k" while making the letters clearer. The lettering has elegant roots in classic typefaces.

contest entry | finalist

old logo

cross

community

Modlin Airport

The power of this clean graphic mark comes from avoiding literality while maintaining a broad set of fitting connotations. Among them: the act of rising from the ground into the skies, a propeller, wings, etc. The shape also references the form of Modlin Airport's terminals. This brand identity certainly makes an impression of "lightness".

designed for headmade studio

ascending into sky

dragonfly wings

plane propeller

Marcus Fresh – Plant-Based Food Manufacturer

We designed various packaging for this brand, and the owner agreed to refresh the logo in the process. While keeping the typography and the overall shape of the graphic symbol, we aimed to simplify it for better clarity and visual impact. We redefined its concept as a freshly cut fruit, aligning with the brand's slogans. In the negative space of the cuts, we subtly incorporated the initial 'M.'

old logo

sliced fruit

letter "m"

Resilia – resilience consulting

The logo for the Resilia company, that provides company resilience improving services, was meant to represent such values as resistance, safety and reliability with an abstract graphic mark.

It was supposed to be an original symbol with a professional and trustworthy look, preferably possible to be rendered with one color only. All of these requirements were met by a geometric, octagonal logomark, referencing an armour plate or a boulder. The 3d-like effect, achieved with lines of different width is very uncommon and appealing.

armor

shell

shield

REDS – Railroad Eco Driving System

REDS is an innovative system allowing for analysis of train driving and developing the most economical driving methods.

The client opted at first for an abstract mark, but it became clear that it was to hard for them to incorporate a train image into the logo. I have simplified the illustration as much as possible into a swift shape of a rapidly approaching train. I chose a wide typeface for the wordmark to complete the modern look.

train

motion

green (contrasting "red")

Culinary Publishing House

The pictured logo, designed as an academic assignment, was an inspiration for the Archbook logomark. It features a similar construction, but building on another duality. A book + a cake.

academic assignment | Academy of Fine Arts in Warsaw

book

layered cake

cherry on top

The Three Sisters – theatre play

This minimalistic composition rotates the number "three" to create the silhouettes of three women. The number's shape is a modified old typeface, matching the play's setting. The mark features a visual strength reminiscent of a poster.

academic project | Academy of Fine Arts in Warsaw

classic "3" digit

sisters' relationship

theatre play